How do the
big business giants make sure that their potential clients become conclusive
customers and keep going to them for contracts in the future also? The
convincing of people takes a lot more than you would think. A person who has
come to a company for an interview is more likely to get selected if he or she
has more ‘certificates’ than the others who are there. Certification is account
of the qualification of a person or an organization for a particular field.
When they are given accreditation's by a well-known and
competent certification establishment, that person, institute or company is
held in a high regard. The certificates are issued when a person passes an
examination or completes a course and when an organization gets good reports by
an auditor. The highest standard in certification of an enterprise is held by
International Organization for Standardization or commonly called ISO. They are
the scrutinizers of quality of the service or products provided by a company.
Many norms decide which companies get the honour of having ISO certification.
For example, ISO 9001 : 2008
certification sets criteria for the excellence of management in any
business.
ISO is a
very famous designation union whose standards are set by groups of experts. It
is a non-governmental group of people from different countries. Professional
certification is given by many private certifiers with the help of auditors who
are experts in the required area. The certifications are usually valid for a
specific period of time and have to be renewed once their validity is over.
Certifications are very much utilized by organizations like schools, health
institutions, finance and brokerage as well as by builders and manufacturers of
electronics. Any company that has met all the requirements of the standards set
by ISO can be given certification, usually by some private audit service
registered to the ISO. Many government organizations also give assurance of the
quality of any product like gold and silver ornaments or even food. In India
gold should be bought by seeing the BIS hallmark and processed fruit products
are marked with the mandatory FPO hallmark.
In today’s
times, people are becoming increasingly conscious about the deteriorating
environment. The companies have to know that the International Organization for
Standardization also includes environmental impact in the assessment of the
company that is done. So, all companies who are ‘green’ are issued ISO 14001
certification and this is enough to convince the tree and earth lovers
of the companies’ discretion when it comes to the environment.
Companies
can benefit from ISO as the certification companies registered to it provide
expert advice and pass unbiased judgement on the quality of your management
system and thus helping them eliminate the blunders and improve their policy.
When services are branded with ISO, consumers become confident that they are
safe to use. The ISO certified companies are usually very trusted by everyone
as they have timely inspections and assessments. Thus, such companies are very
likely to have their revenue and sale percentage increased every year.
